Your business will only survive by continuing to gain a steady increase of customers but, in all fairness, it’s not always that easy to pull off. While some of them may stay with you throughout the years, others fall away after some time - and some of them only stay for a short purchase or two.
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Luckily, there are ways to make it a bit easier to not only hang onto them but also to keep them around for much longer. Here is a handful of ways to make it happen so that your business can enjoy the kind of success you’ve been working so hard for.
First: Improve your customer service
Sure, every business owner knows that good customer service is the key to happy customers - but what does it actually take and how can we make it happen without spending a small fortune?
First of all, it’s a good idea to find ways to gather intel about your customers and whether or not they’re happy with the service. Otherwise, it’s going to be difficult to tweak your service to fit their needs, after all. Send out a survey, for example, to your most loyal fans; you can try to lure them with some rewards for completing your survey such as a discount on their next purchase. If they are repeat customers, they’ll be sure to take advantage of the deal.
With this information, it’s going to be so much easier for you to understand exactly what your business is lacking and what made them prefer it, in the first place. You might want to consider stepping up your customer service, for example, by using a customer success platform. That way, you’ll have everything you need in order to get it right.
Next: Communicate with your customers
Both how and where you communicate with your customers is going to have a lot to say about the connection they feel with your business. One of the first things you need to do is to make sure that you’re available on most channels - that way, each one of them will have their prefered way of staying in touch or just dropping by with some feedback, in general.
Keep your social media profiles active, obviously, but stay available through a live chat on your website as well in case some of your customers don’t use social media that much. A phone number and an email address will also do wonders, by the way, and you can feel confident that you’ve covered the most important options.
You can have a look at this article for some more tips on how to make your social media profiles a great place to hang out. Remember to use the tone-of-voice that you’ve built for your brand as well, by the way, so that it’s easy for them to feel connected when interacting with the business.
By providing great service and always delivering on your promises, it’s going to be hard for your customers to pull away from your business and choose another option. Stay honest with them, take criticism when you get it, and continue to provide the kind of high-quality customer service that they’ve become used to.