How to build a marketing list for your business

When it comes to growing your business, you have so options when it comes to marketing nowadays - and even if your business is offline, you should definitely utilise certain online marketing strategies, such as email marketing.


So how do you begin building a list of people that are interested in your niche?

There are many different ways you can build a list of people who are interested in your particular niche.

It is a good idea to use more than one method just in case something goes wrong with a particular method and is no longer available for you to work on.

Some of these methods – you will feel comfortable in doing and others may not suit your comfort zone at all.

You will have to try the various methods out for yourself to see which one feels good for you to use.

If you like a certain method – then stick with it until you master it. You then can move on to the next method and work it until you master that one.

You don’t have to master all the methods. Only one or two to start out with will do fine.

The methods that may work for others – may not work for you. So go test them out and see which ones work for you.


Now - going over all the different methods here actually requires multiple posts with each explaining each one in detail. Doing so here would go beyond the scope of this post, so we’re going to try and keep it as succinct as possible.


The most widely used method and in my opinion the best and quickest method to build a list of people interested in your niche is – Facebook.

Too many beginners – Facebook can be intimidating and scary because they don’t understand how all of Facebook works.

There are many people out there who give instruction on building a list of people interested in specific niches using Facebook.

Facebook is the best thing since sliced bread when it comes to building a list quickly and easily.

If you don’t have a Facebook account yet – get one.

You won’t regret it one bit. Once you have your account - just type in the search box at the top of your Facebook Wall page – “list building” (without the quotation marks) and you will be directed to a page that has many different results.

Research through them and see what they have to offer. That’s it.

Building your list is vitally important for your online business and is where the “real” money is located for your business.


Want to make money online? Build yourself a list of people interested in your niche.

Once you have yourself a list – you can market other related products to them that are in the “general area of your niche market”.


You want to be specific at first to get people to sign up to your list then – market to them – related stuff.

Let’s take for example that your specific niche (your super niche) is a free gift such as Your First Website (this is the title of your eBook).

Your list is in the “Internet Marketing” niche.

You will market related products that are relevant to the Internet Marketing niche.


The products you're marketing don’t have to always be about “your first website” – but they would be about Internet Marketing” products in general,

so you could send blog posts or tips for those who want to try using a registered office address.


Let’s look at this in another way to make sure you understand what is being explained here.

Let’s say you are in the “Wealth” market and – your general niche is in “Internet Marketing” – your super niche (or your free gift that you will be giving away) is “building a List”.

Once you have a list of people (that signed up for your free gift) you can then market products that relate to Internet Marketing (your “general” niche).


You don’t have to keep marketing products solely about list building but you can market products that relate to your “general” niche – Internet Marketing.


You can market products or services such as how to create a website, or how to create an opt-in form, or how to use autoresponders, or online business tools, or Wordpress, or how to use traffic tools and the list goes on forever. Get the idea here?


Once you understand this concept and actually begin to do it – you will find it much easier to achieve. However, although it’s a good idea to start building your list on Facebook in terms of finding your ideal customers, it’s important to get them on to your website and email list because you own this, whereas Facebook could be gone tomorrow and your list goes with it.


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