Restaurants that enjoy steady business make it look incredibly easy. The regulars return again and again, even during the week, and check averages are high. However, you can’t afford to be fooled. Customer loyalty doesn't and won’t just happen; it has to be earned. More than half of all customers who visit a restaurant do so once and never return again. To be successful, you have to change this. With that in mind, here are six ways to boost customer loyalty at your restaurant.
Adapt To Dietary Needs
Millions of people all over the world are vegan or vegetarian, with many more having food allergies. You can’t afford to alienate so many customers by refusing to adapt to their needs. Because of this, you should train your employees in proper protocol. Never act as if an allergy or dietary restriction is an issue and instead create dishes that can be enjoyed by everyone.
Teach Guests A Lesson
The more your customers know about the food you serve, the more likely they are to come back. For this reason, you should encourage servers to describe how the chef prepares the dishes and the origins of the ingredients. You might even want to hire an exhibition stand and give talks at events. This would provide an opportunity to find business contacts, as well as customers.
Help Out The Community
Owning a business should be about more than just making money. If you’re only in it for the cash, your customers will see right through you. By helping out the local community, you show that you care about those around you. This will make them want to eat at your restaurant over another one. There are many ways to give back, from donating money to giving out free meals.
Get Active On Socials
We live in a technological era, with most people having a page on at least one social network. This makes social media an effective marketing tool. With these platforms, you can share news about your restaurant, interact with customers, and answer their questions. If you neglect to do this, you suggest to those customers that you don’t care about what they have to say.
Host Those Special Occasions
Many families want to mark a special occasion, like a birthday or graduation, in a place that is special to them. If they think of your restaurant as that place, then you must make sure that you accommodate them. They will only take their business elsewhere if you don’t. Just remember to leave a few of your tables open for walk-ins, so as to not frustrate the other potential customers.
Start A Loyalty Program
With the word right there in the name, it should be no surprise that a loyalty program can help to boost loyalty at your restaurant. When you offer rewards to customers the more times they visit your establishment, they are much more likely to return. In fact, they might even recommend you to others. These rewards don’t have to be large, but they should be of value to your guests.
Gaining the loyalty of your customers isn’t easy, but the advice above should be able to help.
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