When it comes to any business, not just your restaurant, marketing is an important aspect of it. There is a lot of competition out there which means you often need to think about how you advertise in order to drive customers through the door and enjoy your food and the atmosphere you create. But how do you do that? It is simple, good marketing. But all of us can lack ideas and just stick with what we know, so here are some suggestions to help you put your restaurant business on the map.
It may sound obvious to put your attention on local advertising and marketing, but often people can overlook exactly the best ways to do it. Your restaurant could be the heart of the community, so make it available as a space to use. Allow groups to meet at your restaurant and use your facilities on less busy evenings. They may purchase drinks and even food and it is a great way to open up to new clientele. Focus on local advertising including community magazines and Facebook groups. Offer up sponsorship for events and be an active member in your local area. It could help boost your profile.
Drum up exposure with a competition
Competitions are a great way to drum up extra exposure and make more people aware of who you are so why not run your own on social media platforms like Instagram or Facebook? Maybe the prize is a meal for two or vouchers that can be spent in your establishment. You could also collaborate with other local businesses or influencers online and make a larger competition with a collection of different things on offer.
Hire the professionals
Of course, no one can do marketing any better that dedicated agencies who live and breath it. It might be worth hiring someone to really focus on your marketing campaign and help you get started with a strategy. A white label agency can be a big investment into your business, and it could pay off with an increase of footfall through the door and future bookings. These professionals can also help establish something that you can continue to promote yourself.
Use other social media tools
Finally, use other social media tools to help gain exposure and give an insight into the restaurant. Instagram live on a busy evening showing a thriving kitchen and atmospheric restaurant. Use Instagram stories to give an insight into meals that they can get or where ingredients come from. These are the things that people are interested in, and could be a great way to entice them through the door.
Let’s hope this has given you something to think about when it comes to marketing your restaurant business.
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